At VidaViva Producciones, we combine a sensitive and strategic perspective to create content that connects with the audience through emotion, humor, and authenticity.

We stand out for our ability to design dynamic formats, build engaging narratives, and generate natural and spontaneous responses on screen. With excellent communication skills and a great capacity for empathy, we manage to bring out the best in the protagonists in each production.

We contribute creative thinking, a comprehensive vision, and a results-oriented mindset. We are guided by a deep commitment to excellence and professional responsibility. At the heart of VidaViva Producciones is the commitment to telling stories with soul that leave a positive mark.

We know that to achieve authentic stories, it’s essential to create an environment of trust and care, where the characters feel safe to open up and express themselves naturally. We work from active listening and respect, accompanying each protagonist so that their voice emerges without artifices, giving rise to real, close, and emotionally powerful moments that connect with the viewer.

That sensitivity translates into flowing stories, looks that speak, and emotions perceived as true. Because when people feel understood in front of the camera, the screen fills with truth, and the story gains strength and attraction. And this, in television, makes a difference.

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TV Projects

Leticia Álvarez de Perea

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Leticia Álvarez de Perea

She is the driving force and vision behind Vida Viva Producciones. A journalist with a strong strategic vision, specialized in audiovisual media, with over a decade of transversal experience in the production and direction of entertainment programs for AMC Networks. Since her beginnings, she has achieved audience records with her programs for Canal Cocina and Canal Decasa in Spain and El Gourmet in Latin America.

Contact

Leticia Álvarez de Perea

She is the driving force and vision behind Vida Viva Producciones. A journalist with a strong strategic vision, specialized in audiovisual media, with over a decade of transversal experience in the production and direction of entertainment programs for AMC Networks. Since her beginnings, she has achieved audience records with her programs for Canal Cocina and AMC Living in Spain and El Gourmet in Latin America.

Anastasia Gabriela Ungureanu

Since her beginnings, she has achieved audience records with her programs for Canal Cocina and AMC Living in Spain and El Gourmet in Latin America.

Leticia Álvarez de Perea

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Leticia Álvarez de Perea vida viva producciones

Anastasia Gabriela Ungureanu

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Foto de Anastasia Gabriela Ungureanu - Vida Viva Producciones

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Leticia Álvarez de Perea
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